To find out more about how we’ve helped our clients, select a case study below.

BISHTA – Writing copy for industry factsheets

BISHTA (The British & Irish Spa & Hot Tub Association) needed to contract an agency to write the copy for a series of consumer factsheets related to buying, owning and safely maintaining a hot tub.

The project was awarded to Doric Marketing due to the knowledge of the content marketing team and their proven copywriting expertise.

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Spa Crest Europe – Launch Brand2Go initiative

European hot tub distributor, Spa Crest Europe were looking at ways in which they could leverage their company strengths to gain further market penetration by offering a unique and attractive proposition. A new scheme was launched under the name “Brand2Go”, devised, branded and launched by Doric Marketing.

Interest in Brand2Go, Spa Crest brands and other products continues to grow, and Spa Crest continue to work with Doric Marketing in the promotion of their products and pursuit of their long-term goals.

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Waterstream Ltd – PR to launch Compass Pools brand

Compass Pools UK Ltd wanted to utilise PR to help publicise the launch of a new range of unique and highly innovative one-piece modular swimming pools to the UK trade. They enlisted the services of Doric Marketing to achieve this.

To make the story stand out, we needed an interesting and quirky ‘peg’ to hang the story on and to make it different from the usual boring way that new products are promoted to a trade audience…

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Harris Pools – PR to publicise 30 years in business

Doric Marketing created a successful trade and consumer PR campaign for Devon-based Harris Pools to celebrate the 30th anniversary of their business.

The result was exposure in local and national press in both physical print and online, including a full-page colour feature in the prestigious monthly magazine, ‘Devon Life’; as well as features in trade publications such as Hot Tub Retailer, Swim Construct and Swimming Pool News

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Portland Pool Products – New website design

Portland Pool Products are national distributors of swimming pool equipment, hot tubs, chemicals and accessories, selling through a national network of specialist swimming pool and leisure companies. They needed a website to showcase their entire product range in one place.

The design of the site is clean and modern, it’s easy to navigate, is mobile responsive, and, most crucially, has a call to action at every stage of a consumer’s pathway through the site.

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Hydrospec Ltd – Website redesign

Hydrospec felt that their original website, which had served them well for a number of years, now looked dated and needed an update to properly showcase their strengths. The task of redesigning the Hydrospec website was awarded to Doric Marketing.

The new site has dedicated pages giving information on all the services that Hydrospec specialise in and for which they have earned their reputation. The site also features individual case studies which highlight specific projects, the challenges presented by them, and the reasons that the clients decided that they wanted Hydrospec to carry out the work.

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Summit Leisure Ltd – Trade newsletter copy and design

Summit were looking to leverage their strengths and develop a channel offering the product via the trade route, through swimming pool and hot tub construction and service companies actively marketing a competitor product to their customer bases.

After initial consultations with Summit, a campaign of regular trade contact centred on physical newsletters sent via direct mail was developed. The results have been excellent, with profits from sales derived from the campaign eclipsing the investment in it.

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Recotherm Ltd – Rebrand & logo design

UK based dehumification systems manufacturer, Recotherm Ltd felt that their old logo looked tired and dated, and wanted a new brand identity that was cleaner, more modern and also highlighted the strong environmental credentials of their product.

Doric Marketing’s design team set about the task by first learning about the company and its products. The result is a stripped back, clear design which positions the company’s name as its logo, and literally highlights the company’s green credentials by picking out the word ‘Eco’ in green within the design.

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Recotherm Ltd – New sales brochure, design and print

Recotherm Ltd are a UK based manufacturer of technologically advanced and highly innovative heat reclamation and dehumidification systems for commercial and domestic indoor swimming pools.

They required a new sales brochure that needed to appeal to both specialist swimming pool trade contractors who are Recotherm’s actual customers, and the architects and companies specifying, buying and installing their products as part of new-build or refurbishment indoor swimming pool projects.

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